PICKUP NEWS
NEW.
Wise men, fish here.
In each generation, a unique culture is born and, as history shows us, is formed by individuals who stand fast by their own values no matter the forces surrounding them,
without catering to trends nor chasing material prosperity.
NEW. is an eyewear brand that identifies with these cultures, and reflects their underlying spirit in its craftsmanship offering universal and minimalistic products.
Few
A collection that offers timeless styles inspired by Euro vintage.
WALLIS
A new sunglasses model featuring a flip-up mechanism that allows the front section to be lifted, instantly switching from sunglasses to clear, unaided vision.
SHERMAN
This model features a two-point frame design in which a metal bar runs along the back of the lenses—known as the “rimway” style—combining the slightly larger lens shape characteristic of the 1950s with a modern sense of size balance.
F37
A model that adopts a distinctive design known as the “tonneau” shape, resembling the curved form of a barrel.
F38
A minimalist model inspired by the oval shapes of 1960s French vintage eyewear. The lineup also includes laminated acetate, a material that enjoyed widespread popularity in the 1990s.